One Purpose PR & Communications
sustainable public relations & social media 

 
Passion. Presence. Purpose.

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One Purpose Portfolio

Recent talks on Social Media:

  • Peak Performance Ski Insurance Conference (Avon, Colorado) - January 2010
  • Longmont Area Chamber of Commerce
    • Social Media 101 - December 2010
    • Social Media and Security Concerns (Twist on Technology, February 2010)  
  • Greenwich Group Annual Meeting (Chicago, Illinois) - September 2010
  • Highlands City Club (Boulder, Colorado) - March 2009

View samples of these presentations that One Purpose PR & Communications can customize for your organization.

Client Work:

"I Have a Dream" Foundation of Boulder County

One Purpose PR has been working with "I Have a Dream" of Boulder County on a wide variety of event planning, publicity and marketing efforts for the organization's gala 20th anniversary celebratory year. One Purpose PR also developed a wide range of social media strategies for the organization's first "Kitchens are Cooking" event, featuring 10 amazing Boulder County kitchens and 10 culinary experts, as well as key media placement opportunies for a highly successful event!

Brand Visual

One Purpose PR worked with this premiere photography studio on press releases and public radio messaging to get the word out on Brand Visual's proprietary 360 Degree Imaging.

Chabad Jewish Center of Longmont

One Purpose PR has served as the marketing and grants specialist for the Chabad Jewish Center of Longmont, with a 75% success rate in grant acquisitions.

Storytime Yoga

One Purpose PR developed a press kit and media push for Storytime Yoga, resulting in a bilingual column published in LA Yoga Magazine.


Vmedia Research, Inc.

One Purpose PR worked with Vmedia on the press materials and media relations campaign for the initial announcement and product launch at the 2008 GSMA conference in Barcelona, Spain.

The Visioneering Group

As key publicity and grassroots campaign specialist for The Visioneering Group, Lisa Trank implemented TVG's holistic public relations strategy for film projects such as:

Her work also involved the strategic development of key alliances with organizations that included:

Tees for Change



One Purpose PR found a kindred soul when we started working with Tees For Change, a wonderful Boulder-based organic tee shirt business with positive and empowering messages. We helped shape the Spring/Summer 2008 collection press push and are proud to be helping to spread the word about such a worthwhile business. Besides knock-out designs, colors and phrases, Tees For Change plants a tree for EVERY tee sold at retail value.



WabaFun, LLC


Lisa Trank worked with WabaFun in the initial product launch of the award-winning toy line, Superstructs, when owner David McCloskey debuted the toy at the 2005 American International Toy Fair in NYC. Lisa crafted all press materials, arranged for media interviews and coordination nationally and regionally, as well as remained a key branding consultant for the company for new product lines to launch in 2008.


TonerForAutism.com


When One Purpose PR was approached by Rob Dube, co-founder of TonerForAutism.com, to create content for the site, we worked to craft words that would reflect the purpose and love of the cause - to raise money and awareness for autism research and issues.

Boulder Jewish Community Center


As marketing director, One Purpose PR owner Lisa Trank created a cohesive and comprehensive message and media relations strategy for the Boulder JCC. Her work encompassed consistent press coverage, as well as special event promotions.


The Rose Went Lovely Photography by Jack Greene




One Purpose PR has served as the message and media relations consultant for The Rose Went Lovely Photography, owned by award-winning poet Jack Greene. Mr. Greene's work has been featured in "Not Enough Night," the Naropa University Alumni magazine and he has exhibited at the Boulder JCC, Naropa University and the University of Colorado Norlin Library. One Purpose PR worked with the fine art, portrait and event studio in the creation of its website, as well as advertising, public and media relations and brand identity.



Marian Head and Revolutionary Agreements


Lisa Trank worked with Marian Head for the initial Boulder launch of "Revolutionary Agreements," securing successful readings and book signings at both the Boulder Bookstore and the Tattered Cover in Denver.


Barbara Wilder, author and transformational counselor/teacher





Lisa Trank helped author and transformational counselor/teacher Barbara Wilder promote her books "Embracing Your Power Woman" and "Money is Love," securing media placement with Delicious Living Magazine, New Connexion, the Rocky Mountain News and a feature in the Longmont Times-Call's "Women and Balance" magazine.

Media placement has included the following outlets:

Fresh Air with Teri Gross
KVOD "Colorado Spotlight with Tel Aviv Trio"
Alternet
Bioneers
Beyond Organic
Environmental Network News
Simple Living Newsletter
New Age Retailer
The Light Connection
Yogi Times
LA Yoga Magazine
Common Ground
Conscious Choice Seattle/Chicago
Whole Life Times
Living Dialogues with Duncan Campbell
The Boulder Daily Camera
The Denver Post
Westword
Nexus: Colorado's Holistic Magazine
Delicious Living
Contact Radio
Utne Reader
Bodhi Tree Bookstore
The Aware Show with Lisa Garr
The Ageless Wisdom

Testimonials for One Purpose PR and Lisa Trank:

"Exceeding expectations is what Lisa Trank is about.  Within one week of contacting Lisa, she was able to interview our team, research the topic of autism and create copy for our website, TonerForAutism.com.  She is a great listener, asks great questions, and “gets it” – fast.  Lisa’s copy was well written from the first version and required very little change.  I will be utilizing her talents for future projects.  Lisa scores the highest marks with our organization!"

Rob Dube,
President and Co-Owner
Image One
TonerForAutism.com

"Lisa has an amazing ability to get to the heart of a client's needs and find innovative solutions. She works hard and achieves results I couldn't get from other, more expensive PR professionals. Her broad-based industry and media contacts alone are worth every penny of her time! I have hired her on several occasions to lend me a hand when I've had a special project that required her unique blend of skills, talents, professionalism, and frankly... her sense of humor."

Kathleen May-Rosenfeld,
Director, National Resource Development
Mercy Housing

“Lisa is a joy to work with and cultivated many important relationships for Visioneering and our clients. She could always be counted on to open important doors and then know what to do once inside.”

Alexander Vickers,
Marketing / Public Relations, The Visioneering Group

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